The Lijobi Approach
We experienced the problem ourselves
Lijobi is named for Ulijobi, the founder's father. It is a Yoruba name and it breaks into three parts: Uli, a household. Jọ, together. Bí, born. A household born together.
Olabode Johnson spent three decades in high-value sales in the United States before qualifying as a real estate broker in Colorado, where he bought, renovated, redesigned and sold residential property and let rental units of his own. Baliyat Johnson spent twenty years in enterprise programme leadership and security governance. In 2026 they moved their family to Kigali.
Searching for a home from another country showed them how hard the market was to read remotely. Properties and information existed, but discovery was scattered across channels, relationships and conversations, and there was no easy way to tell what was genuinely available or who you were dealing with. They saw an opportunity to build a better connection between Rwanda's property market and the people trying to reach it. Lijobi is the beginning of that.
